Monday, March 19, 2012

Solutions stupidity

Over on my earlier blog, Life in Dubai, I've been I've been complaining for the past four or five years about the use of the word solutions in company names or 'descriptions' of what they do.

In fact it hides what they do.  But its use is ever increasing, most business people being sheep who simply follow what they think is trendy.

I came across another one yesterday...

'Environmental solutions'.  Solutions to what?

They have the solution to climate change? To habitat destruction? They have the solution to loss of species, to the melting ice cap, to rising sea levels?

No. They're garbage collectors.

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